If I hadn’t STARTED this journey, I’d still be STUCK in a life that didn’t feel like mine…
MEET THE FOUNDERHi! I’m Hedda, mom, designer, life coach, entrepreneur
I used to have what everyone called the perfect job. Senior UI Designer at a huge tech company, good money, impressive title, all the perks.
Yup, on paper, I had the perfect job situation, but honestly, I felt completely disconnected.
I craved something smaller, more meaningful, with real creative freedom, and real people to help.
Eventually, I took the leap. I left corporate and became a life coach, picking up design projects when needed. I knew corporate wasn't my path.
Then I started a podcast. The response blew me away. People were engaging, asking for more.
It got me thinking: “What if I could build a real business from this?”
I tested selling digital products, and they started to sell well. So I had to learn everything from scratch, do the research, try and fail.
I wrote every step down, learned, developed, and from all my notes, I created courses. I had never felt more energized, creative, and happy.
The beautiful irony? My calling was helping women build digital businesses.
Today, I help women like you turn their skills and passions into profitable digital products. You don't need degrees or fancy credentials.
People are building businesses around houseplant tips, phone photography, and morning routines.
All you need is something you're passionate about. I'll help you turn it into profit.
"The only impossible journey is the one you never begin."
- Tony Robbins
Why I Do This WorkBuilding Oslo Design Lab wasn't just about creating another business, it was about creating a LIFE that aligned with my values.
Photo: Dad
As a mom of three, I wanted to show my kids that you don't have to settle for work that drains you.
You can build something that lights you up while still being present for what matters most.
I believe every woman deserves to feel confident about her skills, proud of what she's building, and in control of her time and creativity.
It's not just about making money, it's about making money while living your life on your terms.
Let’s BUILD a profitable online business that sets your soul ON FIRE
I help women transform their skills into digital products and income streams, enabling them to work from anywhere and create a life they truly love.
Passion + Strengths = PurposeTurn what you LOVE + what you’re GREAT AT into something that changes lives + grows your business
You have something special - a SKILL, a PASSION, a STRENGTH that can help others!
And guess what? You can take that gift and turn it into a digital course that you can sell over and over again while spending quality time with your family.
Imagine sharing your knowledge in a way that doesn’t just make an impact but also creates steady income for you.
Whether it’s teaching mindfulness, designing meal plans, or helping others find balance, your expertise can be packaged into an online course that anyone can access anytime.
I’ll guide you through it step by step. With just a free Canva account and my easy-to-follow instructions, you can create something amazing without the stress or confusion.
You’ve already got the passion and strengths, now let’s turn them into your purpose. People out there are waiting for what you have to offer!
NEED SOME INSPO?
Snag my FREE Canva Template Starter Pack
Perfect for exploring ideas, practicing your design skills, and testing product concepts for your own business. Play around, customize, and see how quickly you can bring your ideas to life.
(For personal use only. Not for resale.)
INSTAGRAMFollow Me for Canva Tutorials That'll Knock Your Socks Off"
Follow me @oslodesignlab - Every week, I give away free tips and tutorials on Instagram that show you exactly how to create stunning designs in Canva, the same techniques I teach in my courses. You'll wonder why you ever struggled with design.
